FAQ

Twitter Profile A/B Testing

How does it work?

  1. Create two profile versions (A and B) on Birdy. For example, you can use your existing profile information and create a different variation.
  2. Click "Start".
  3. Birdy will modify your profile and alternate between your two profile variations at regular intervals and report back in real time with how each version performs.

Do I need multiple accounts?

No, Birdy works with a single account! It uses the Twitter API to update your profile with the variations you provide.

Is it really A/B testing?

Technically, Birdy uses a method called "switchback testing". Instead of bucketing a profile visitor to experiment A or B, Birdy alternates between "treatment" and "control" periodically. In other words, Birdy buckets groups of profile visitors over time, rather than individual profile visitors. This approach of split testing has been popularized by DoorDash.

In many ways, switchback testing is exactly like A/B testing, but instead of randomizing based on something like deliveries, we randomize based on time-region units. —DoorDash

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