Welcome! This 9-part blog series explores the best ways to gain Twitter followers by optimizing your profile, from banner to pinned tweet, using real Twitter account examples to illustrate the concepts.
In part 6, we'll focus on the profile location field.
Let’s start with some Twitterverse theory and then let’s dig into some examples 🤓
Your profile components can be categorized into three levels of exposure:
The location field is only visible on your profile, therefore it has a low level of exposure. It doesn’t mean it is less important than the components with a higher level of exposure. As you will see, the location field plays an important part in your followers funnel.
If you’re trying to grow your Twitter following, it’s important to optimize every aspect of your profile, including the location field. This small section on your profile can provide valuable information to your current and potential followers.
Some argue that the location field should be used for its intended purpose only: to indicate your physical location.
There are a variety of ways to format your location on your Twitter profile. Some people choose to include their actual country or city, while others get creative with their location field.
Some people use the location field as an opportunity to showcase other cool stuff.
A popular approach is to use the location field as a way to supplement the website field. For example, if you have a newsletter, using a location field such as “Daily newsletter ->” that points to your website field is an effective way to hook potential subscribers into clicking on your link.
You might use it like a meter that indicates your monthly recurring revenue as a way to make your profile stand out and display your progress in a clever way. For example: ”🟩🟩🟩🟩🟨⬜️⬜️⬜️⬜️⬜️ 3K MRR”.
When it comes to the location field, the obvious approach is to use your actual location 😁 This is what Arvid does and even recommends. This makes you relatable. It also allows serendipitous connections with people that may want to connect once they realize that you live near them.
One of the most popular ways to use the location field is as a supplement to the website field. Like Aadit, you can use it as a place to add a clever hook that gets visitors to click on your website link.
Or, if you’re part of the entrepreneurship sphere of Twitter, you can add an MRR meter like I did 😇 It’s one of my favorite ways to use this field. It shows that you’re transparent about your business and it gets people excited to follow you along on your journey.
You now have a bunch of tips to optimize your Twitter profile. A bunch of experiments you could make. But how can you know if a change you did was truly effective? You don’t just want to be randomly changing stuff on your profile and hope for the best. You need data.
This is where Birdy comes in 😎 Birdy is a tool I created to specifically optimize your Twitter profile. It uses a technique called “A/B testing” under the hood. Create two profile versions and let Birdy determine which one converts more visitors into followers.
Actual location... or lead hook? Test it out 😁
Now on to Part 7: How to make the best use of the Twitter profile website field where we explore the sixth profile component, the profile website field.