How to get more Twitter followers by optimizing your profile

Part 7: How to make the best use of the twitter profile website field

Welcome! This 9-part blog series explores the best ways to gain Twitter followers by optimizing your profile, from banner to pinned tweet, using real Twitter account examples to illustrate the concepts.

In part 7, we'll focus on the profile website field.

Let’s start with some Twitterverse theory and then let’s dig into some examples 🤓

The basics

Your profile components can be categorized into three levels of exposure:

High exposure: these components are visible everywhere you show up on Twitter - on your profile, but also in the timelines, replies, sidebar widgets, and search results.
Medium exposure: these components are visible on your profile, but also in the search results, some of the sidebar widgets, and whenever users hover over your name or profile picture to get more details.
Low exposure: these components are only visible on your profile.

The website field is only visible on your profile, therefore it has a low level of exposure. It doesn’t mean it is less important than the components with a higher level of exposure. As you will see, the website field plays an important part in your followers funnel.

General resource

Using the website field as a general resource is a decent choice. This usually takes the form of a personal domain name that links to a linktree-type website or a custom website that aggregates all of your work. Your main business/product/project will usually be linked in the bio anyway, so keeping this space for a general resource makes sense.

Billboard for your main project

Another approach is to simply go all-in with your business goals and link your main project. If you’ve already linked your main project in your bio, it’s a bit redundant but still acceptable.

Some examples

One approach is to link your personal website like Adam.

But you may very well use it as a place to link your business once more. It’s especially powerful when you supplement it with the location field, as we saw in part 6. See Amos’ clever use of the field:

Then there’s Nithur who is already linking his business in his bio and doesn’t feel the need to link it a second time in the website field, and/or does not have a personal website.

Make data-driven decisions

You now have a bunch of tips to optimize your Twitter profile. A bunch of experiments you could make. But how can you know if a change you did was truly effective? You don’t just want to be randomly changing stuff on your profile and hope for the best. You need data.

This is where Birdy comes in 😎 Birdy is a tool I created to specifically optimize your Twitter profile. It uses a technique called “A/B testing” under the hood. Create two profile versions and let Birdy determine which one converts more visitors into followers.

Birdy pairs really well with your website analytics! Set a different UTM tag on each link, and see which profile version leads to more website traffic/conversion 🤯

Now on to Part 8: Which tweet should you pin on your Twitter profile? where we explore the seventh profile component, the pinned tweet.

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